Notre Dame introduced its new 35-year old head coach Marcus Freeman on Monday afternoon to an assembled crowd inside the indoor practice facility. Exactly 11 months ago Andy wrote an article for this website announcing the hiring of Freeman as defensive coordinator in a battle with LSU that many thought the Irish would lose. Then, Brian Kelly booked a flight for Baton Rouge and here we stand today with Freeman thrust into the head coaching spotlight.

Freeman opened his remarks mentioning that success can never be up to one person while pointing to the special nature of the people at Notre Dame and citing that the players are “exceptional thinkers” committed to excellence. After a brief biographical piece as the son of an Air Force veteran father and Korean mother, Freeman outlined what he called his “golden standard” featuring 3 topics:

1) Challenge Everything – “This is why I’m here…challenge everything is a mentality to find a better way.”

2) Unit Strength – “Unit strength means love…it’s what turns players into teammates.”

3) Competitive Spirit – “Winners are created through intentional actions.”

Freeman then highlighted his family and their sacrifices, especially his wife Joanna. Editor’s note: They’ve been married since 2010 when Freeman was a grad assistant at Ohio State following his brief NFL career and their 6 children are named: Vinny, Gino, Rocco, Siena, Capri, and Nico.

During questions with the media it was hard not to sense a recurring theme: Recruiting. Here are all of the soundbites Freeman mentioned with recruiting:

“I think it starts with we’re going to recruit at the highest level and we’re going to recruit the best football players in the country that fit Notre Dame. And you’re not going to change the standards of Notre Dame, but there are certain players out there that fit Notre Dame and they might not know. So our job as a coaching staff is to be able to communicate with these young people what Notre Dame can do for your life, and that’s what I plan on doing.”

***

[On hiring assistants]:

“Number one, you have to be a leader of young men. You have to treat these guys the way I believe you have to treat young people. Number two, you’ve got to be a relentless recruiter. If you can’t recruit, you probably aren’t going to be the best for our university and our team.”

***

“I’d better be the number one recruiter. I’d better be the lead recruiter in every kid that we recruit, and I plan on doing it. We obviously have to depend on our staff, and I will depend on our staff to make sure we know who and what and why we’re recruiting every individual. If I’m not the lead recruiter, then we’re cheating.”

***

“Well, I think it’s the ability to communicate with the best players in the country that this place is special, and that’s what — people keep saying what’s the difference? What do you understand about this place now that you’re here? It’s just that whatever these — maybe at 16 or 17, when I was a recruit, I was looking for, hey, where can I go win a National Championship? If that’s all you’re looking for, you can look right here at Notre Dame because we’ve been in the playoffs two of the last three years.

But it’s the ability to show these young people, get their minds to think past football. Get their minds to think whatever that point is, as these guys will tell you, whatever that point is when you’re done playing — it could be after your senior year. It could be one year in the NFL. It could be ten years in the NFL. The minute you’re done playing, that’s to me where the value of Notre Dame really shows itself.

And that’s what we’ve got to be able to do is to get these young people that are the best players in the country that fit Notre Dame to understand there is no better option for you.”

It’s a breath of fresh air isn’t it? Last January, shortly before Marcus Freeman was hired as defensive coordinator, I wrote a program assessment article that detailed the need to improve in recruiting. While there was some pushback the truth is now on full blast and everyone seems to agree–Notre Dame didn’t have a great recruiter at head coach and believes this is a major program strength now.

This is exciting because a great recruiter at head coach can quite literally speak roster improvement into existence. You still have to be excellent in targeting the right players and finding hidden gems but in this day and age Notre Dame needs to be led strongly from the top man.

Still, let’s not forget the immense challenge ahead of Freeman. Recruiting alone won’t appreciably change the fortunes of the Irish, and even improvements in this area will be a daily challenge with so many high-achieving programs like Alabama, Georgia, Ohio State, and others.

It’ll be fascinating to see this tenure unfold. Today, the spirits are incredibly high and the fans are about as unified as I’ve ever seen since the early 1990’s. With that brings a lot of pressure that will come sooner rather than later. In fact, an 0-2 start to his career on the field isn’t far fetched at all. For all the bravado about recruiting it’s still about taking that aspect and continuing to win games–and as Freeman mentioned pushing toward winning that 12th National Championship.

Extra Notes

  • No new coaches for the bowl game, they’re moving forward with the staff they have now.
  • No decision on DC for 2022 yet.
  • Freeman hasn’t decided if he’ll call plays on defense during the bowl game.
  • He’s not looking for a certain scheme on offense but keeping Rees was without question.
  • Kyle Hamilton has not told him if he’ll play if he’s healthy.