Another week, another bitterly disappointing defeat against a team you can argue Notre Dame had no business losing to. A season that began with dreams of a playoff bid will now culminate in a 2nd or 3rd tier bowl game. The most frustrating aspect of this slide is that the Irish defense has clearly taken a massive step forward and looks more like the uber-athletic defenses that Marcus Freeman built at Cincinnati. While the defense did not play up to their standard against Clemson, they certainly played well enough to win. But their effort was wasted by yet another shambolic offensive performance, the fourth or fifth one this year depending on how you look at the USC game.

It would be easy to watch these stomach-churning displays of offensive nonsense and blame the obvious scapegoats. Sam Hartman’s play has fallen off a cliff, the offensive line has been maddeningly inconsistent, WR play is virtually nonexistent, and Gerad Parker’s playcalling has not put the offense in good places to succeed. All of those elements probably deserve their own breakdown, but that’s not the focus of this post. I am going to argue that Notre Dame’s offense has been stuck in the past for a long time, and it’s time to forge a new identity. Preferably one that can win a national title.

How we got here

Brian Kelly took over Notre Dame in 2010 and installed the hyperspeed spread offense which led to a 34-6 record at Cincinnati. Remember when the offensive staff had to negotiate with NBC over commercial breaks because they were afraid we would move so fast it would impact commercial breaks? That seems like a funny memory now because BK abandoned that offense before the seasons was even over. The season-ending injury to Dayne Crist against Tulsa led Kelly to throttle things back and Tommy Rees ran a more pro-style attack for the rest of the year. That seemed to fit Notre Dame’s offensive personnel much better, and the Irish sprinted to a 4-0 finish.

Notre Dame ran a spread/pro-style blend for the next six seasons, sometimes leaning more into a spread identity (2013, 2014, 2015) but also returning to a more traditional offense (2011, 2012, 2016). The predominantly spread teams performed better, ranking 49th, 14th, and 7th in F+ respectively while the pro-style offenses struggled more (29th, 42nd, 42nd). Of course, this doesn’t explain everything as personnel, schedule, and injuries influenced how these offenses performed, but you can see how BK wanted to operate in that hybrid space.

Then came the post-2016 reboot where Kelly rededicated the Irish to a more physical identity. For all of his faults, Chip Long proved to be an adaptable coordinator. In 2017 he leaned on an elite offensive line to cover for suspect quarterback play, the following year he built the offense around Ian Book’s elite quick passing game to cover for a suspect offensive line. The real shift to a more pro-style offense came when Tommy Rees replaced Long after 2019. Thanks to Rees, we became quite familiar with terms such as “13 personnel”.

Manball and a Stale Identity

In a move that hasn’t proven controversial at all, Marcus Freeman promoted Gerad Parker to OC after Rees moved on to Alabama. Whereas Rees was more of a power spread guy, Parker has turned the clock back to some traditional West Coast concepts. Parker retooled the offense to be more dependent on pulling linemen in the running game and introduced more NFL elements into the passing game. His playbook is similar to what Kevin Stefanski runs in Cleveland right now and you can see why Parker would like to emulate that offense. Like the Browns, Notre Dame has a talented offensive line, a battle-hardened QB, and a fantastic running back (well, at least until Nick Chubb got hurt).

The initial returns were promising as the Irish massacred four overmatched opponents. Parker called a tremendous game against Ohio State and at that point it sure looked like this was going to work out. Well, five games later we can say that we spoke too soon. The offense has alternated between looking okay and 2007-esque despite employing one of the most prolific quarterbacks in college football history. The bottom fell out in the Clemson game which laid bare that the offense won’t be fixed in 2023. It’s gotten so bad that Notre Dame is now in Iowa territory in some critical categories.

Parker is almost certain to be gone at the end of the season and I doubt even the most optimistic fans could come up with an argument for why he should stay. There is clearly no salvaging his tenure as OC, but this piece isn’t about hiring a new coordinator. It’s time for Notre Dame football to evolve offensively so that we aren’t in this situation again.

Stop Wasting Great Defense

It’s not quite as bad as Iowa’s hilarious advanced stats profile, but Notre Dame has a recent history of wasting elite defenses with less-than-capable offenses. The Irish offense has ranked lower than the defense in eight of the last fourteen years, most critically in 2012, 2018, and 2019 when Notre Dame had legitimate opportunities to win the national championship.

YEAR F+ Offense F+ Defense
2010 55th 4th
2011 29th 11th
2012 42nd 3rd
2013 49th 25th
2014 14th 73rd
2015 7th 37th
2016 42nd 44th
2017 14th 15th
2018 30th 9th
2019 17th 8th
2020 16th 20th
2021 12th 14th
2022 34th 31st

As of right now, the Irish offense ranks 22nd in F+ Offense and 8th in F+ Defense which marks another sobering year where the offense is not on the same level as the defense. I wrote a piece in the spring of 2021 questioning whether Notre Dame’s recruiting was good enough to win a national title (spoiler: it wasn’t). What I found was interesting though in that ND in the Kelly 2.0 era had recruited much better on the offensive side of the ball, yet the defense continued to produce superior results on the field.

Think of it this way, Oklahoma fans from 2017-2021 would have killed to have Notre Dame’s defense. Maybe we should’ve been pining for Oklahoma’s offense in that same time frame.

Manball isn’t the Answer

Michigan’s recent run of regular season dominance has given many hope that you can Georgia your way to a title without Georgia talent, but I fear this is a red herring for two major reasons. The first and most obvious problem is that Michigan’s success might simply be the result of a criminal organization rivaled only by SPECTRE, the second being that we still haven’t seen them do this in the playoff. As Notre Dame showed earlier this year, it’s one thing to run the ball well against Ohio State on one night but another to do it consistently against the absolute tippy top of the sport.

So how has Manball worked out for the Irish? Since our biggest gripe as fans is the lack of big wins, here is a pretty definitive list of all the “big games” against top-25 F+ defenses Notre Dame has played since 2017:

  • 2017 Georgia – 37 carries for 55 yards (1.5 avg yards per rush)
  • 2017 Miami – 36 for 109 (3.0)
  • 2018 Michigan – 47 for 132 (2.8)
  • 2018 Clemson – 35 for 88 (2.5)
  • 2019 Georgia – 14 for 46 (3.3)
  • 2019 Michigan – 31 for 47 (1.5)
  • 2020 Clemson, part 1 – 40 for 208 (5.2)
  • 2020 Clemson, part 2 – 30 for 44 (1.5)
  • 2020 Alabama – 38 for 139 (3.7)
  • 2021 Cincinnati – 28 for 84 (3.0)
  • 2021 Okie State – 21 for 42 (2.0)
  • 2022 Ohio State – 30 for 76 (2.5)
  • 2022 Clemson – 47 for 263 (5.6)
  • 2023 Ohio State – 39 for 176 (4.5)
  • 2023 Louisville – 28 for 44 (1.6)

In these fifteen games against top-15 competition, Notre Dame has run for over 200 yards twice and 100 yards six times while failing to gain over 60 rushing yards in six of these games. Do we really believe better playcalling would have resulted in a better running attack and more victories? Or is it more likely that the Irish consistently trying to play games in a phone-booth is the wrong way to go?

Imagine being a blue chip wide receiver recruit and watching that Clemson game. This is a program which beats its chest over how physical it is, yet couldn’t run the ball in the second half. At the same time, they’d be watching an “NFL-style offense” flail in the passing game. They’d probably wonder what the hell our staff did to Sam Hartman, the most prolific QB in ACC history. Blame Del Alexander all you want, but those displays of offensive incompetence also influence recruits. They tune in and see a complicated, ground-based offense that can’t run the ball against a 4-4 team. I’d rather go to Oregon or Florida State too.

Think about how many amazing offensive linemen and running backs have come through this program since 2017, and now think about how Notre Dame averaged more than 4 yards per rush exactly three times in those games against the best defenses in America. Oh, and the Irish had a 3-12 record even though the defense gave them a legit chance to win about half of them. That’s a pretty important stat too.

Marcus Freeman is a smart guy and surely he must know that subbing in another guy who wants to pound the rock NFL-style won’t cut it in modern college football. Manball has been Notre Dame’s identity for a while now and the Irish have won a lot of games, but there is a clear ceiling. I think we can definitely say that it will not win a national title unless Freeman plans on recruiting better than Georgia. This year we finally had the proven gamer at QB, and it’s still not working. It’s time to move in a different direction.

Where to turn?

So now the obvious question becomes how does Notre Dame transform its offensive identity? Where and who does it turn to for change? The big concern is the transition period where the Irish will need to change everything to fit a new offense. Recruiting must transition away from heavy emphasis on NFL offensive lineman and tight ends and orient more towards recruiting prolific skill position players. But here are a few ideas on where to turn next.

Josh Heupel’s Tennessee offense took the SEC by storm last year and helped the Vols knock off Alabama. This year, UT’s offense hasn’t been quite as explosive due to struggles in the passing game but Heupel has successfully built a power run game using spread principles. The offense takes no-huddle, hurry up principles to the logical extreme which is something Notre Dame is unaccustomed to. That’s certainly one avenue you can take.

You could go the Kalen DeBoer route. DeBoer is a passing game merchant who uses speedy wide receivers and a strong-armed QB to stretch the field. The obvious problem is that the Irish have poor WRs right now, but it’s impossible to ignore how DeBoer and offensive coordinator Ryan Grubbs inherited the 106th ranked offense in America and now has them 4th in Offensive F+ a year after ranking 6th. Grubbs turned down the Alabama OC job last offseason so it’s probably unlikely that he would end up here, but that’s absolutely an idea worth pursuing.

At Kansas, OC Andy Kotelnicki has installed a funky system that blends pro-style, spread, and RPO concepts into an offensive juggernaut. The two words that keep popping up in every article about Kotelnicki’s offense are “fun” and “simple” which coincidentally, are the two words that nobody has used to describe Notre Dame’s current offense. Kansas’ F+ offense has improved from 118th in Les Miles’ last year, to 87th in 2021, to 18th last year, and now ranks 12th in the country. He’s going to get a new job sooner rather than later, it might as well be in South Bend.

Wake Me Up Before You GoGo

Yet, nothing excites me more than the storm brewing out in Las Vegas. Last offseason, UNLV hired Brennan Marion as offensive coordinator who runs one of the most radical offensive systems in the country. Marion’s “GoGo” offense is like watching the past and future of college football collide with a mixture of Wing T, shotgun spread, and triple option rolled into one package. It’s a system that can throw for 300 yards one week and run for 300 the next. Take a look for yourself.

In Marion’s first season at UNLV, the Rebels have improved from 103rd in Offensive F+ from last year to 58th this season despite losing their starting QB for the year in week 4. It’s a major reason why the Rebels are one of the most surprising teams in the country with a 7-2 record. In what is always a good sign, some of the best offensive coaches in college football have borrowed concepts from Marion’s creation. Steve Sarkisian, Mike Norvell, Lincoln Riley, and Kliff Kingsbury have all incorporated GoGo aspects into their own offenses.

However, nobody has jumped in whole hog yet and truly explored the full range of possibilities that the GoGo Offense offers. Why not Notre Dame? The USA Today article mentioned how Marion inherited a poor receivers room at William & Mary in his first year as coordinator. So he implemented the most diverse rushing attack in FCS football and William & Mary nearly doubled its points per game from 13.6 in 2018 to 25.25 in his only year as OC. Needless to say, I’m sold.

Conclusion

To be clear: simply ditching the pro-style stuff and installing a full-blown Air Raid offense in no way guarantees success. I am keeping a keen eye on what’s going on at Wisconsin right now. Luke Fickell took the job last offseason and immediately decided to ditch Wisconsin’s long-established Manball identity. The results thus far have been underwhelming as the Badgers are worse on offense than last year (although injuries have taken their toll). This goes without saying that Notre Dame recruits much better athletes than Wisconsin, but the risk is still apparent.

Honestly, I don’t care if it doesn’t work. Take the risk because I am tired of Notre Dame always having to be dragged kicking and screaming into the modern era. For as long as I have been a fan, the Irish football program has been consistently one step behind the best teams in the sport. I think it’s unacceptable and completely antithetical to the history of the football program. This is Notre Dame, the school which popularized the forward pass and was the first to play a non-regional schedule. It’s the first school to negotiate its own TV deal and recruit nationally at a championship level. However, the perception of Notre Dame as stodgy and behind the times is a relatively recent development. There is no excuse for the Irish to not be innovating with the rest of the top of the sport and beyond.

In my opinion, installing a new age offense should be one of the easiest things the program could do to improve. Tactics are a thing that coaches have full control over, so why has Notre Dame chosen a much, much harder path to becoming an elite offensive team? Fans and media have worried so much about academic standards or conference realignment that we have failed to notice an opportunity to transform the team on the field. It is a choice to not become more dynamic and innovative on the offensive side of the ball, and we are way past the point of arguing whether its necessary or not.

Contrary to what some Irish fans will tell you, the identity of Notre Dame Football is not putting your hand in the ground and bowling over defenses even when they know you’re coming. Notre Dame’s true identity was, and should be, winning at the highest level. It’s time to take that latter part more seriously on the football field.