Notre Dame doesn’t seem to be a wildly different program since Brian Kelly left for LSU, in some ways you have to squint to see any concrete differences. In some areas that’s a positive sign, in other areas it’s a source of frustration.

On a national level, the 2023 college football season should be the end of an era with the 4-team playoff coming to an end and wider post-season expansion re-framing the sport.

The Irish look like an imperfect football team as the season approaches, however, the arrival of Sam Hartman brings an awful lot of hope to raise the ceiling of a season in a way that didn’t seem possible in recent years. Maybe, just maybe, the stars could align and Notre Dame has what it takes to outscore opponents every week and finally go toe-to-toe offensively with the elite teams in the country.

That’s not to say it’s title or bust for the Irish in 2023 but after this upcoming season you have to wonder what the way forward looks like for the program in a new era.

Lack of Recruiting Momentum

There are plenty of vocal critics of the current recruiting results in South Bend. Even if that’s not the majority opinion of Freeman, it’s clear a big upswing in talent isn’t coming any time soon. Notre Dame is coming off a 2023 cycle that saw the Composite ranking finish 12th nationally, and while the current 2024 class sits at 4th nationally, the momentum is stuck somewhere in neutral.

Notre Dame is in a tough spot. The old adage that play on the field helps the next class sounds great but the Irish need more than that before 2025 cycle. Even if Notre Dame rips it up with Hartman will there be enough time this fall to close out an excellent 2024 class?

For example, during last year’s cycle when November 2022 rolled around 20 out of the 23 commitments were already onboard Notre Dame’s class. Before the season even began, 19 commitments had already given their verbal to the Irish. Gone are the days of using current season momentum to grab top 200 talent in January or February to close out a class.

In general, it’s difficult to envision Notre Dame being great or taking a big step into the next stratosphere in 2024 when they would be breaking in a very inexperienced quarterback (unless they hit the portal jackpot again!) and the longer recruiting stays fine overall the longer odds of the Freeman era being truly different.

South Carolina running back transfer MarShawn Lloyd had a big spring for USC.

The transfer portal also looms large.

Looking at Notre Dame’s rival in USC makes the discrepancy even worse. To date, the Irish have added 6 transfers (1 who has retired from football) with a pair of 4-star transfers still on the roster. USC has brought in 14 transfers so far, including 9 players who are 4-star transfers per 247. Even if you don’t think momentum is real the truth is USC under Lincoln Riley are trending sharply upward in their talent acquisition while Notre Dame remains closer to its modern recruiting level.

NIL and Redefining the College Experience

At best, Notre Dame doesn’t look or feel comfortable in the NIL era. Going off the statement’s from university leaders there’s definitely a vibe of “We’re not okay with this, can someone in the government please come fix this!?”

However, many of Notre Dame’s actions say that they are not willing to make too much of a fuss or walk away from their historical position (at least in football terms) in order to keep the moral high ground. For now, there’s still a lot of money and cache available from the golden goose.

What is difficult for the Irish is playing the NIL game with one hand tied behind their back. While other schools are discreetly dropping bags to prospective recruits, Notre Dame is promising decent NIL funds once on campus as a student-athlete, with more earning potential for star players. Same as it ever was? Perhaps, although now the transfer portal makes life a little more difficult for Notre Dame.

It also remains unclear what the future of a student-athlete looks like in the modern era. Even if one assumes the NIL waters will recede via market forces (e.g. schools pull back on splashing cash on unproven and fickle recruits in an environment where it’s easier to transfer than ever) or via federal legislation, Notre Dame still has to grapple with many of the same disadvantages in “playing school” that have been present for decades versus situations like Stetson Bennett being in college for 6 years and never graduating from Georgia on his way to back-to-back National Championships.

Conference Realignment & TV Money

Notre Dame has 14 more seasons under the current contract with the ACC and appears to be boxed in as an independent in football making less money than its peers in the Big Ten and SEC. The university is hoping a rumored new $75 million per season deal with NBC will make up a lot of the difference, plus the 12-team playoff expansion provides a cushion, for now, to post-season access.

The new TV contract will likely be celebrated as a major victory for Notre Dame, and perhaps rightly so. Still, you have to wonder with all of the shifting and changes going on what it all means for the future of Fighting Irish football. The Big Ten is adding Notre Dame rival USC (plus UCLA) to its conference for 2024 and NBC will begin broadcasting Big Ten football games–many of them in primetime–starting this fall in 2023. That’s a lot of other college football programs moving on Notre Dame’s corner and potentially weakening the Irish uniqueness in the marketplace.

Oh, cool.

It’s been 34 straight seasons since Notre Dame’s last National Championship. That’s nearly as long (36 years) as it took Notre Dame to win its first National Championship after the first season of football at the school. When you look around the landscape, it really seems like Notre Dame needs a thunderbolt of a season in 2023 to keep pace and hopefully break through to another level, particularly in recruiting.

If that doesn’t happen, will the Irish slide even further away from college football’s elite?