I don’t care about Brian Kelly and Jack Swarbrick. There, I said it. It’s off my chest now. I know what you’re thinking, “Okay, Eric where is this going?”

In the past I’ve written about the way people cope with struggles with their sports teams and usually we get placed into two groups: those who are sad and those who are mad. You can put me in the former group. I know there are many of those same people out there and a lot of you have unplugged the computer and will check back in August.

I can’t say I blame you. I’m a little bit envious, too. The last time I was able to check out completely with no internet was on my Honeymoon. When I came back to JFK I had 900 emails in my inbox all about the academic suspension of 5 football players. I guess I can’t leave the country anymore.

Obviously, no one is happy and having a good time right now in regards to the football program. Save a surprisingly strong new commit there won’t be anything to look forward to until February. We’ll have to make peace with that fact and the quicker we do the quicker we’ll drown our sorrows in alcohol make ourselves feel better.

These are times when the factions within our own are never more pronounced and frayed. In recent days, the supporters at NDNation.com decided to take out an ad in the South Bend Tribune and on a billboard before settling on one in the Notre Dame Observer (HERE). By the way, in response to something so silly Chris Wilson decided to start a GoFundMe fundraiser of his own for the Center for the Homeless in South Bend. You should give some money this Holiday season, please.

Of course, we poke fun of NDN and with good reason. Their ad sums a lot of the reasons why we do so. It was hurried, over-emotional, full of a bunch of inconsistent stats and figures vomited on to a page, and it looked like a poorly designed project from a 6th grader in 1994. To say nothing of the idea that an ad in a newspaper is going to ignite some sort of revolution.

“Things are so bad at Notre Dame that we had to come up with THIS!”

These people are mad. Sometimes it’s good to be mad. Sometimes it’s healthy to channel that anger into avenues that could lead to something positive.

This is not one of those times.

The worst part is that any criticism of that ad is taken as support for Kelly and Swarbrick, at least from the creators and their cheerleaders. You know the old you’re either for us or against us mentality. If you’re not with us in your utter disdain for Notre Dame’s leaders then you’re the enemy too.

It’s that kind of mentality that ultimately won’t ever create wide support for such an initiative. That in turn leads to more anger and more vitriol while the vicious cycle continues.

You’ve failed when tons of people like the idea and support speaking out but don’t agree with the way you go about it and the tone you use. When you are slamming the door on those people it opens the opportunity for others to wonder if this is truly about change or simply trying to climb the mountain of anger as quickly as possible in order to wag a finger at those down below.

Someone asked me, “Don’t you want to oust (love this word usage, by the way) Kelly and Swarbrick?”

Crap, now I have to draw a line in the sand! What if I’m not too cut up about that question or answer? A couple weeks ago I wrote that nothing is more important to me or supersedes anything than making a really good next hire. If that happened right now or next year, I really don’t care that much.

I didn’t grow up a Brian Kelly and Jack Swabrick fan. I grew up a Notre Dame fan. There’s always going to be boundaries the Irish can’t cross but at the end of the day I just want a great football team. Only a fool would believe either Kelly or Swarbrick were going to be putting in multi-decade shifts as leaders in South Bend.

No, I don’t really care about Brian and Jack. I’ll bet there will be some who skim over this article, see I thought the NDN ad was dumb, and think that I lay awake at night worrying about the future of this coach and AD but in reality it’s those people who really care about Kelly and Swarbrick. It’s become intensely personal for them. Good vs. evil, time to take things to the extreme and save the University!

Maybe some of them truly have good intentions but we have years of evidence that has shown A) These temper tantrums have little impact and are embarrassing across the board for all parties B) They are coming from corners heavy on blowing things up and light on offering solutions.

Being mad, promoting firings, and wanting things blown up is easy. In our sports world it’s literally scraping the bottom of the barrel–it’s not impressive, it’s not heroic, and it’s the hallmark of childish behavior.

Here on 18 Stripes, I’ve tried to offer some solutions for the future. To me, this is a more worthwhile exercise than operating a jihad against the school administration. I think that even if you’re upset and want Kelly or Swarbrick gone you can appreciate that more than some fickle ad on a dying medium. To use the analogy above I think I’m opening doors for people to find a positive future even if we may not 100% agree on some issues.

Notre Dame fans should demand far more from their fellow compatriots. Especially when said compatriots themselves are demanding more from the school and its football program.

To use a phrase, this recent public campaign from NDN looks awfully small-timey. When you’ve become that which you hate you’re losing the message.